Aimee D. Cundiff
Graphic Designer / Mobile Developer / Creative
LATEST PROJECTS
Project |01
Bath & Body Works |Print
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Here are some pieces I made for my Graphics Communication class. Most of them work in unison to create a marketing theme for print and direct mail for Bath & Body Works' hypothetical summer campaign. They are as follows:

01 Magazine Cover​
02 Magazine Spread​
03 Newsletter​
04 Brochure​
05 Double Page Ad​
Five Points Four Paws |Creative Campaign
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This is the plansbook I contributed to, as part of a 6-person team, for a Creative Message Strategy class at UGA. We built an advertising campaign for a local Athens business which needed some direction in creating strong brand presence. The business is called "Five Points Four Paws," and acts as a pet-sitting service. After much research into the local market, insights and competition, we put our talents together to come up with a creative concept that linked consumers' needs to the business' promise, in order to alter their perspective about the brand.

I was personally responsible for the following:
• Consumer Evaluation (p 5-6)
• Creative Brief (p 17-18)
• Creative Concept (p 19-20)

... and contributed heavily to:
• Word Association (p 21)
• Insights (p 22)
• Print Advertisements (p 24-26)
• Some artwork and design
• Brainstorming and creative tactics
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Harley Davidson |Media Plan
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Here is a plansbook I worked on in a 4-person team for a Media Planning course at UGA. We worked to develop a media strategy that would allow Harley Davidson to reach the female market. I was responsible for the following:

• Target Research (p 7)
• Target Profiles (p 8)
• Target Audience Objectives (p 18)

... and contributed to:
• SWOT & Analysis
• Creative Strategy
• Media Objectives
Just a sample of my work. To see more or discuss possible work >>
Project |04
Project |05
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Or simply hover over the arrows to skim.
Project |02
Mini Cooper |Campaign
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These are the plans of a campaign to promote the Mini Cooper to a college-aged demographic. It was created by myself and three other students for our senior project in an Advertising Campaigns class. This campaign was entered into the Effie Awards' Collegiate Brand Challenge for 2013. Results for teh contest have not yet been determined.

We worked as a team for most of the campaign, curating and writing ideas and strategies. We also worked together to compose a Creative Reel, which explains the concepts and demonstrates the tactics to be used in the campaign. However, I was individually responsible for the following:
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• Plansbook Design
• Creative Print Advertisements (p 7)
• RoundTable Media Logo Design
• Measurement Plan (p 11)
Project |03
Olivia Anne Hellwig |Campaign
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This campaign was designed by myself and five other UGA students at Talking Dog Advertising - a student-run agency that reaches out to local companies or foundations, offering our abilities to create cohesive campaigns that attract people to their businesses. Our team devised a plan for the Olivia Anne Hellwig Foundation, which is centered on raising awareness of driver safety and motivated by the fatal accident that cost the life of a precious baby girl.
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As the Art Director, my responsibilities were:

• Plansbook Design
• Creative Strategy & Goals
• Campaign Direction (p 7)
• Creative Executions (p 8)
• Work with Team on Overall Campaign Strategy and Tactics

