Here is a plansbook I worked on in a 4-person team for a Media Planning course at UGA. We worked to develop a media strategy that would allow Harley Davidson to reach the female market. I was responsible for the following:

• Target Research (p 7)
• Target Profiles (p 8)
• Target Audience Objectives (p 18)

... and contributed to:
• SWOT & Analysis
• Creative Strategy
• Media Objectives