Aimee D. Cundiff
Graphic Designer / Mobile Developer / Creative
Pitch for Mobile App (written 10/2011)​
This was written as a marketing pitch for a hypothetical mobile app designed by my team for a New Media class at UGA.
Want to donate to local charities, but feel overwhelmed with all the local and student-run organizations? Maybe you forgot the name of that one charity that really spoke to you and can't get in touch with them. Well now there is an easy way to sort through the havoc and discover new and find familiar charities that fit your passion for compassion in a simple, organized app.
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Pocket Change is a new organization dedicated to categorizing the numerous local charities based in Athens-Clark County in a useful phone application and corresponding website which allows users to donate to their preferred local charities in an instant. This application and website form can easily be incorporated into the busy, daily lives of Athens community members. Local charities will be listed under category headings which sort for users' ease, and will provide a one-line description and link to the charity's official website so users can find out for themselves the purpose, practices and trustworthiness of individual charities before donating. Users will be able to quickly and easily donate to specific charities of their choosing, based on a coin exchange point system. Frequent or heavy users will be rewarded according to a hierarchical system of prizes and gifts which will be donated to Pocket Change from its generous sponsors.
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The objective of Pocket Change is to raise awareness of the rising amount of local charities who need monetary aid to directly help and improve the community and make it possible for local users to donate easily and as frequently as they wish. Among the types of charities Pocket Change will support will be Health (organizations for those with specific diseases or special needs), Humane (animal shelters and hospitals), Abuse Projects, Public Safety, Help for the Homeless (food, shelter and general help for the homeless), Learning (future development and learning opportunities for disadvantaged children in the community), and Environmental Improvement. We will only list charities who have proven themselves reliable and true to the causes they represent. All donations made via Pocket Change will automatically be made tax-deductible for users.