These are the plans of a campaign to promote the Mini Cooper to a college-aged demographic. It was created by myself and three other students for our senior project in an Advertising Campaigns class. This campaign was entered into the Effie Awards' Collegiate Brand Challenge for 2013. Results for teh contest have not yet been determined.

We worked as a team for most of the campaign, curating and writing ideas and strategies. We also worked together to compose a Creative Reel, which explains the concepts and demonstrates the tactics to be used in the campaign. However, I was individually responsible for the following:

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• Plansbook Design

• Creative Print Advertisements (p 7)

• RoundTable Media Logo Design

• Measurement Plan (p 11)